Smores Pie... jeez

I broke down and had my semi-monthly visit to the Great golden Arches....
this time for an Egg McMufin, which, as it always fortunately does, left me dissatisfied. So I doubt I'll be going back anytime soon (likely in a couple of weeks when I've rushed in to the office).

Anyway... When I was in line I spotted a poster for... 'McDonald S'Mores' pie.
I'm trying to figure out if this is the first sign of the apocalypse or not.

I've gone camping and done the whole ' smores by the campfire' thing - and yeah it's kinda nice n' all; but I respect it because it's a tradition. But McDonalds now offers that taste (or their rendition of it) in a handy, handheld pie for a buck? I dunno - seems to me if you can't build a fire and buy the ingredients yourself you likely shouldn't be able to enjoy the Smores experience.